Like scorpions who distinguish between light and dark in order to navigate by moonlight, Baby Velvet negotiates the low light of self-doubt with an innate sense of purpose. Scorpions populate her dreamscape, wilting roses portents of heartbreak, warnings and change.

Hannah Crofts, under her new moniker Baby Velvet, is taking centre stage for the first time. With St Jude whispering in her ear, Crofts is welcoming a stranger into her living room, or standing on the curb with her thumb out, or fossicking for treasure in the bargain bin. Her soaring harmonies and aching lyrics are gloriously gritty and heart-wrenching but always familiar with hard-won reflections on the artist’s life.

 As one quarter of the indie folk group, All Our Exes Live in Texas, Crofts has toured the world in vintage gowns and rhinestone boots. The band’s debut When We Fall reached #6 on the ARIA charts, won an ARIA for Best Blues and Roots Album along with the band having supported the Backstreet Boys, having sung on Kesha’s Grammy Nominated Album and traveling across the USA with Midnight Oil.

 In May 2022 she released her debut solo album, ‘Please Don’t Be In Love With Someone Else’, produced by LA legend Kevin Ratterman and Melbourne royalty James Gilligan. It features songs like ‘What The Hell Is Wrong With Me’ and ‘Normal People’ with reflections on heartbreak and repeating the same mistakes. The album reaches the zenith of self-doubt with Best in Show, a song about the darker realities of being a touring musician. Lines like ‘room service and hotel rooms are all I have to offer you’ are reminiscent of Charley Pride’s classic, All I have to offer you (is me).  

Following a Debut National Album tour Baby Velvet has supported the likes of Phil Jamison, Seeker Lover Keeper, Dianna’s, while also performing at Gumball Festival, Macedon Rangers Music Festival and in 2023 perform at Port Fairy Folk Festival.

An activist and musician, Crofts feels the world sparkle around her. Baby Velvet inspires lucid rage, clarity and power from which to take on the world. Her soaring harmonies and aching lyrics are gloriously gritty and heart-wrenching but always familiar with hard-won reflections on the artist’s life. This is strident power pop that saturates and sparkles while sinking sharp teeth into the patriarchy. There is no turning back. 

Following a Debut National Album tour Baby Velvet has supported the likes of Phil Jamison, Seeker Lover Keeper, Dianna’s, while also performing at Gumball Festival, Macedon Rangers Music Festival and in 2023 perform at Port Fairy Folk Festival.

‘Baby Velvet is delivering one heck of a sparkling, rhinestone-encrusted, emotional gut-punch on her debut album’ – Ticketmaster

‘Perhaps most striking is the album’s sonic breadth: every track is an opulent eruption of widescreen indie-pop, with towering stacks of soaring vocal harmonies, warbling guitars and shimmery atmospherics’ – Australian Guitar Magazine

‘Baby Velvet sees Hannah reflecting inward and utilising her soaring vocals with gritty and heart-wrenching song-writing to make everything around her sparkle poetically’ – Pilerats